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How to Choose a Nude Lip for Medium Skin featuring NEW Gen Nude™

60 shades. 4 finishes. A million ways to go nude. Gen Nude was developed for all skin tones and lip tones, to be a playground of nude lip shades for everyone, from makeup novice to artist. Whether you want an edgy, blanked-out nude look, a natural your-lips-but-better nude, or a deeper neutral contrast color, you're guaranteed to find shades for any look.

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