Take Your Vitamins. Wear Your Minerals.

take your vitamins.
wear your minerals.

Mineral-powered beauty that moves with you. Glowing skin. Clean ingredients. 
Real results. Because your beauty routine shouldn’t slow you down.

TAKE YOUR VITAMINS.
WEAR YOUR MINERALS.

We are mineral-powered* makeup with benefits built in—visible beauty payoff now, healthier-looking skin over time and performance that keeps up, so you never have to choose between looking good, being good to your skin and living the good life.

New

ORIGINAL Mineral Veil® Daily Dose Loose Setting Powder

12-hour talc-free powder that sets makeup, controls shine, and blurs pores.

Regular price  $36.00

Earn 2X Points
New

GEN NUDE® Liquid Mineral Eyeshadow

Mineral-powered liquid-to-cream eyeshadow.

Regular price  $25.00

New

BARESKIN® Daily Dewy Sunscreen Mineral SPF 30

SPF that earns every step it replaces.

Regular price  $39.00

New

GEN NUDE® Dew in One Cheek & Lip Stick

One swipe, two places, dewy flush, zero fuss.

Regular price  $23.00

Best Seller

COMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

Even tone with sheer to light coverage. Hyaluronic acid helps boost hydration by 215% while mineral SPF 30 protects.

Regular price  $39.50

Over 1M+ Sold!

ORIGINAL Loose Powder Foundation SPF 15

#1 Loose Mineral Foundation made with just 5 ingredients for clearer, healthier skin.

Regular price  $39.50

Best Seller

BAREPRO® 24HR Skin-Perfecting Powder Foundation

24 hours. Full coverage. Zero transfer. Oil control that actually lasts.

Regular price  $42.00

Best Seller

COMPLEXION RESCUE® Luminous Skin Tint Stick

On-the-go skin tint that strengthens your barrier while it evens tone. Sheer to buildable dewy finish.

Regular price  $39.50

Best Seller

The Original Get Started® Kit 3-Piece Mineral Makeup Set

The clean makeup starter kit: full-size OG loose foundation in your shade, setting powder + brush.

$42.00
$71 Value
Save 20%

Dewy SPF Set

Protect, tint, and glow — your dewy three-step routine, all in one set.

$81.20
$101 Value
Save 15%

SKINLONGEVITY® Skincare Ritual

Full skincare ritual to purify, boost, and hydrate.

$162.00
$191 Value
Save 20%

On-the-Go 5-Minute Face

Five fingertip-friendly products for on-the-go, mineral-powered makeup

$113.00
$141 Value

Newest release

COMPLEXION RESCUE® 3-IN-1 EYE BRIGHTENER MINERAL SPF 30

You’re multi-tasking under-eye wake-up call that brightens, hydrates and protects with Mineral SPF 30 for a well-rested under-eye look all day*.

*Based on a 30 panelists independent clinical study

why minerals matter

MINERALS AREN’T THE BACKSTORY. THEY’RE THE POINT.

You already take them. You put them in your coffee, your smoothie, your supplement stack.  Because you know minerals do something. Skin is no different.

why minerals matter

MINERALS AREN’T THE BACKSTORY. THEY’RE THE POINT.

You already take them. You put them in your coffee, your smoothie, your supplement stack.  Because you know minerals do something. Skin is no different.

THE MINERAL HUB

Powered by minerals. 
Proven by performance.

Titanium Dioxide

Helps provide coverage, blur imperfections, and protect against UV rays for a smooth, soft-focus finish.

Zinc Oxide

Known for broad-spectrum UV protection and soothing benefits, helping support calm, balanced-looking skin.

Bismuth Oxychloride

Adds luminosity and a silky feel, helping makeup glide smoothly onto skin with a soft radiant finish.

Mica

Reflects light to enhance radiance and create a smooth, luminous-looking complexion.

Iron Oxides

Provide true-to-skin color and coverage, helping create natural-looking shades that even and enhance the complexion.

FOUNDATION QUIZ

FIND YOUR PERFECT MATCh

Discover the perfect foundation and shade for your unique skin type 
and skin concerns.