When it comes to your daily skincare regimen, there is a lot riding on your serum. All skincare steps are important, but the serum skip is doubly so because it’s the step that addresses your individual skin concerns. This might be brightening or helping to fade pigmentation, perhaps it’s boosting moisture, or softening lines. Whatever your goals, choosing the right serum, and using it properly, are the first steps to achieving them.

Before we look at the best serum for you, let’s recap why you should use a serum and what exactly it’s doing.

What are face serums?

Essentially face serums are a formulation of highly active ingredients delivered in a watery format that’s layered onto skin after cleansing and before applying moisturizer. These potent actives have been formulated in a way to boost penetration, making a serum one of the most hardworking steps in your routine.

How should I use a face serum?

Most serums are designed for daily or twice-daily use. As a rule, daytime serums should help protect skin from your environment, while nighttime serums should kickstart repair.

If you haven’t used a serum before, they might seem intimidating, but they couldn’t be easier to use. After cleansing, pat your skin dry with a clean towel, and then dispense a pipette of your chosen serum into the palm of your hand, press your hands together to distribute and then press onto your skin. Ensure an even application to your entire face and don’t forget your neck and décolleté. Allow 5-minutes for your serum to settle, pop on your eye cream, and then follow with moisture and, if daytime, an SPF.

So, what face serum should I use?

You must understand your skin’s needs or challenges before choosing the appropriate serum. To make things easier, bareMinerals SKIN RESCUE Pure Potent Serums features four innovations specifically formulated to deliver certain results.

SKIN RESCUE Pure Potent Serums are high efficacy serums that deliver clinically proven results instantly, but also work overtime for the long-term benefit of your skin. Backed by more than 10 years of research, the formulas boast a Sensitive Skin Base which is a time released encapsulated technology with calcium and algae to support skin. In addition to this base, each serum contains its own Potent Skin Actives to deliver immediate results.

If you want smoother skin… try SKIN RESCUE Pure Smooth

In the market for a serum for textured skin, a serum for fine lines, or a niacinamide serum? Look no further than SKIN RESCUE Pure Smooth. It has been formulated with 5% Niacinamide and Chebula, a plant native to South Asia. Together, they help tackle lines and wrinkles, instantly reducing their appearance.

If you want a hit of moisture… try SKIN RESCUE Pure Moisture

The best kind of moisturizing serum or hydrating serum not only boosts moisture volume in the skin, but helps calm sensitivity by supporting the skin’s natural moisture barrier. So, if you’re looking for a hydrating serum for face or hydrating serum for sensitive skin you must try SKIN RESCUE Pure Moisture. It has been fortified with 1% PGA (Polyglutamic Acid) and Plant Algae, making it both an excellent moisture booster and skin soother.

If you want to dial up your luminosity… try Pure Glow

Most of us would love to be more glowy and for that you need a vitamin C serum or brightening serum. SKIN RESCUE Pure Glow delivers maximum glow with 10% Vitamin C* and rainbow seaweed to help reduce the appearance of dark spots and discoloration while boosting radiance.

*10% dual-sourced Vitamin C.