Find nude favorites with clean makeup that complements every skin tone.
An innovative clean blush + bronzer hybrid that combines the rosiness of a blush with the sun-kissed glow of a bronzer — in just one step.
A limited-edition metallic lip lacquer that gives you the coverage of a liquid lipstick and the patent shine of a lip gloss in just one swipe.
An ultra-silky, talc-free powder blush that builds and blends seamlessly, gives skin a diffused, soft-focus finish—and wears all day.
Our full-coverage GEN NUDE matte lipsticks apply like a silky cream and dries down to a non-sticky matte finish.
With GEN NUDE® Eyeshadow Palettes, we're making it easy to create natural eye looks, glam smoky eye looks, and everything in between.