THE POWER OF GOOD™
We believe every little choice we make has the power to create a big difference. As the creators of clean, natural makeup, we're here to help you take care of your skin, your beauty, and your sense of wellbeing through the little choices you make every day. To bring you makeup that's full of what's good, and free of what harms. We also want to share a bigger sense of purpose that goes beyond makeup. We believe that the world is full of opportunity and free of limitations. That's why we're on a mission to help you, your community and the world around you feel the power of good.
"I try to live my life in a way that's honest and that's good for others, not just for myself." -Letitia Wright, Actor
FULL OF WHAT'S GOOD FREE OF WHAT'S FAKE
Long before "clean" became part of the collective consciousness, we were making natural, mineral-based makeup and skincare. Purity in formulation and feel has been our guiding principle since the very beginning, and to this day, we continue to innovate beauty products that are full of skin-loving minerals, and free of harmful ingredients.
When you choose clean beauty products, you're being good to your skin and the environment. Your decisions have an outward effect: even the smallest ones can impact your community and the world beyond it. That's why we choose to be good, to make a difference in others' lives, and to effect real change.