EFFORTLESS EYES, EVERY TIME

From mascara to liquid shadow, mineral-powered eye makeup that pairs and builds
with ease. Clean, cruelty-free, and made to stay.

Product Collection

4.6
Rated 4.6 out of 5 stars
4.6 Stars (156 Reviews)

GEN NUDE® Liquid Mineral Eyeshadow

Mineral-powered liquid-to-cream eyeshadow.

Regular price  Bs250,00

Sale price  Bs250,00

Regular price Bs312,00

4.5
Rated 4.5 out of 5 stars
4.5 Stars (1,103 Reviews)

STRENGTH & LENGTH® Serum-Infused Mascara

Lift now, stronger later.

Regular price  Bs240,00

Sale price  Bs240,00

Regular price Bs300,00

4.4
Rated 4.4 out of 5 stars
4.4 Stars (653 Reviews)

MINERALIST® Lasting Eyeliner

For people who are tired of their eyeliner having commitment issues. Stays put. Period.

Regular price  Bs230,00

Sale price  Bs230,00

Regular price Bs287,00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (969 Reviews)

Loose Mineral Eye Color

Mineral eyeshadow that blends like butter and builds on your terms.

Regular price  Bs220,00

Sale price  Bs220,00

Regular price Bs275,00

Holiday Is Here

Big Things Come In Small Packages

Give the gift of no-fuss, all-glow makeup. Explore sets featuring best-selling mineral makeup that's built to perform.

4.0
Rated 4.0 out of 5 stars
4.0 Stars (396 Reviews)

MAXIMIST® Phyto-Fiber Volumizing Mascara

Infused with fortifying ingredients for visibly thicker lashes over time.

Regular price  Bs240,00

Sale price  Bs240,00

Regular price Bs300,00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (462 Reviews)

LASHTOPIA® Mega Volume Mineral-Based Mascara

Mineral mascara for volumized, nourished lashes—no clumps, no drama.

Regular price  Bs240,00

Sale price  Bs240,00

Regular price Bs300,00

4.2
Rated 4.2 out of 5 stars
4.2 Stars (254 Reviews)

COMPLEXION RESCUE® 3-in-1 Eye Brightener Mineral SPF 30

Brightens, hydrates and protects with Mineral SPF 30.

Regular price  Bs320,00

Sale price  Bs320,00

Regular price Bs400,00

4.7
Rated 4.7 out of 5 stars
4.7 Stars (105 Reviews)

MINERALIST® Sunlit Eyeshadow Palette

6 richly pigmented, ultra-blendable sunwarmed bronze and copper shades.

Regular price  Bs330,00

Sale price  Bs330,00

Regular price Bs412,00

3.7
Rated 3.7 out of 5 stars
3.7 Stars (280 Reviews)

PRIME TIME® Eyeshadow Extender

Silicone-free eyeshadow primer that extends eyeshadow wear for 24 hours

Regular price  Bs230,00

Sale price  Bs230,00

Regular price Bs287,00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (10 Reviews)

Essential Blender Dual-Ended Eye Brush

Vegan, synthetic, dual-ended brush for easy blending.

Regular price  Bs320,00

Sale price  Bs320,00

Regular price Bs400,00

GEN NUDE® LIQUID MINERAL EYESHADOW

Mineral-powered liquid-to-cream eye shadow. High-impact color.

4.7
Rated 4.7 out of 5 stars
4.7 Stars (24 Reviews)

Dramatic Definer Dual-Ended Eye Brush

Vegan, synthetic, dual-ended brush for creating dramatic definition.

Regular price  Bs320,00

Sale price  Bs320,00

Regular price Bs400,00

4.0
Rated 4.0 out of 5 stars
4.0 Stars (396 Reviews)

Mini MAXIMIST® Phyto-Fiber Volumizing Mascara

For instant maxed out lash volume.

Regular price  Bs150,00

Sale price  Bs150,00

Regular price Bs188,00

4.9
Rated 4.9 out of 5 stars
4.9 Stars (26 Reviews)

Shade & Diffuse Eye Brush

Whisker-tipped brush with two types of synthetic fibers.

Regular price  Bs400,00

4.3
Rated 4.3 out of 5 stars
4.3 Stars (145 Reviews)

MINERALIST® Micro-Defining Eyebrow Pencil

Micro-tip brow pencil that creates ultra-precise hair strokes.

Regular price  Bs230,00

Sale price  Bs230,00

Regular price Bs287,00

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