Lip Makeup

Want your lips to look fuller and more plump? Then you need a lip liner. First, choose a shade that’s closest to your natural lip color for a “your lips but better” look. Next, line your lips like normal, while slightly overdrawing above the cupid's bow and right below the center of your bottom lip. From there, use your finger to smudge the line a little to let the color bleed onto your lips and to remove any harsh lines. And finally, top with a gloss, balm, or lipstick and your lips will look extra plump and juicy.

On the days you want a no-makeup makeup look, a lip tint (and tinted moisturizer!) is necessary. Create your own with a matte liquid lipstick by dabbing a little pigment in the center of your lips and diffusing the color out with your finger. Or, try our lip gloss balm. With over 16 shades to choose from, you’ll love the sheer coverage and a glossy finish. 

Our lip makeup products are all created with clean, nourishing ingredients that visibly soften, smooth, and hydrate your lips over time. From omega-packed sea buckthorn fruit oil to antioxidant-rich plum oil, we know you’re going to love the pigment and benefit each of our lip makeup products deliver.

Whether liquid lipstick or a more traditional lipstick is better or worse than the other is up to your own personal preference. Liquid lipstick often gives longer-lasting, high impact color with a matte or satin finish, whereas traditional lipstick is softer, creamier, and can be easier to apply. There are pros and cons to both, so it’s up to you what you care most about: color payoff, length of wear, feel on the lips and ability to remove.

Our liquid lipstick provides up to 6 hours of transfer-resistant wear. When paired with our long-lasting lip liner, your lip look can last you throughout the day.

If your favorite shade of liquid lipstick is feeling dry upon application, you need a lip oil or lip gloss to give your lips some much needed hydration. Plus, when you combine a liquid lipstick with a lip balm gloss, you can create a shade that’s entirely yours. 

Our dewy lip gloss-balm is formulated for everyday use–especially if you want a juicy shine and 24 hour hydration. This nonstick solid lip gloss balm makes lips feel softer, smoother, and more hydrated instantly and over time. Why wouldn’t you want to use it every day?

Lip gloss balm is a hybrid lip balm and lip gloss that gives you the nourishment you need and the shine you want. Our lip gloss balm is formulated with cold-pressed fruit oils for sheer color, glossy shine and irresistibly soft lips.

A lip gloss versus a lip gloss balm comes down to the color payoff and overall feel. Most lip glosses will give you a higher impact color whereas a lip gloss balm is more sheer. Similarly, a lip gloss can be thicker and offer a “wet” look whereas a lip gloss balm may be thinner in formula and give less of a shine.

Not always. A lip gloss and lip balm gloss are both formulated to moisturize and hydrate the lips, however a lip gloss may come in more shades and textures and may provide more color payoff. A lip balm gloss will have a totally different texture and feel on the lips and may have more lip-nourishing ingredients.