EFFORTLESS EYES, EVERY TIME

From mascara to liquid shadow, mineral-powered eye makeup that pairs and builds
with ease. Clean, cruelty-free, and made to stay.

Product Collection

4.6
Rated 4.6 out of 5 stars
4.6 Stars (157 Reviews)

GEN NUDE® Liquid Mineral Eyeshadow

Mineral-powered liquid-to-cream eyeshadow.

Regular price  $52.00

Sale price  $52.00

Regular price $64.00

4.5
Rated 4.5 out of 5 stars
4.5 Stars (1,104 Reviews)

STRENGTH & LENGTH® Serum-Infused Mascara

Lift now, stronger later.

Regular price  $49.00

Sale price  $49.00

Regular price $62.00

4.4
Rated 4.4 out of 5 stars
4.4 Stars (653 Reviews)

MINERALIST® Lasting Eyeliner

For people who are tired of their eyeliner having commitment issues. Stays put. Period.

Regular price  $47.00

Sale price  $47.00

Regular price $59.00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (969 Reviews)

Loose Mineral Eye Color

Mineral eyeshadow that blends like butter and builds on your terms.

Regular price  $45.00

Sale price  $45.00

Regular price $57.00

Holiday Is Here

Big Things Come In Small Packages

Give the gift of no-fuss, all-glow makeup. Explore sets featuring best-selling mineral makeup that's built to perform.

4.0
Rated 4.0 out of 5 stars
4.0 Stars (396 Reviews)

MAXIMIST® Phyto-Fiber Volumizing Mascara

Infused with fortifying ingredients for visibly thicker lashes over time.

Regular price  $49.00

Sale price  $49.00

Regular price $62.00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (462 Reviews)

LASHTOPIA® Mega Volume Mineral-Based Mascara

Mineral mascara for volumized, nourished lashes—no clumps, no drama.

Regular price  $49.00

Sale price  $49.00

Regular price $62.00

4.2
Rated 4.2 out of 5 stars
4.2 Stars (255 Reviews)

COMPLEXION RESCUE® 3-in-1 Eye Brightener Mineral SPF 30

Brightens, hydrates and protects with Mineral SPF 30.

Regular price  $66.00

Sale price  $66.00

Regular price $82.00

4.7
Rated 4.7 out of 5 stars
4.7 Stars (105 Reviews)

MINERALIST® Sunlit Eyeshadow Palette

6 richly pigmented, ultra-blendable sunwarmed bronze and copper shades.

Regular price  $68.00

Sale price  $68.00

Regular price $85.00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (10 Reviews)

Essential Blender Dual-Ended Eye Brush

Vegan, synthetic, dual-ended brush for easy blending.

Regular price  $66.00

Sale price  $66.00

Regular price $82.00

3.7
Rated 3.7 out of 5 stars
3.7 Stars (280 Reviews)

PRIME TIME® Eyeshadow Extender

Silicone-free eyeshadow primer that extends eyeshadow wear for 24 hours

Regular price  $47.00

Sale price  $47.00

Regular price $59.00

GEN NUDE® LIQUID MINERAL EYESHADOW

Mineral-powered liquid-to-cream eye shadow. High-impact color.

4.7
Rated 4.7 out of 5 stars
4.7 Stars (24 Reviews)

Dramatic Definer Dual-Ended Eye Brush

Vegan, synthetic, dual-ended brush for creating dramatic definition.

Regular price  $66.00

Sale price  $66.00

Regular price $82.00

4.0
Rated 4.0 out of 5 stars
4.0 Stars (396 Reviews)

Mini MAXIMIST® Phyto-Fiber Volumizing Mascara

For instant maxed out lash volume.

Regular price  $31.00

Sale price  $31.00

Regular price $39.00

4.9
Rated 4.9 out of 5 stars
4.9 Stars (26 Reviews)

Shade & Diffuse Eye Brush

Whisker-tipped brush with two types of synthetic fibers.

Regular price  $82.00

4.3
Rated 4.3 out of 5 stars
4.3 Stars (145 Reviews)

MINERALIST® Micro-Defining Eyebrow Pencil

Micro-tip brow pencil that creates ultra-precise hair strokes.

Regular price  $47.00

Sale price  $47.00

Regular price $59.00

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