How bareMinerals Began 🫶

January 10, 2026

Reminisce with us...

How bareMinerals Began: The Original Clean Beauty Brand

After pioneering the skin-friendly makeup movement in 1995, bareMinerals still does more than most. Our mineral makeup formulas are naturally calming, balancing, and protective, proving our rule: beauty should feel as good as it looks.

We did Clean before the Crowd

CLEAN IS IN OUR GENES

As the original clean beauty brand, our skin-friendly formulas are designed to make skin feel as good as it looks. Thirty years later, better-for-skin makeup is still our obsession.

Our original icon, the Original Loose Powder Foundation, is called Original for a reason. Over 30 years later, it remains our bestselling skin-friendly foundation – proof that some things never change.

THE ORIGINAL ICON

Our first, our favorite – it’s ORIGINAL for a reason. Made with only five skin-improving minerals, it shows that sometimes you get it right the first time. This non-comedogenic makeup option delivers a flawless, breathable finish while caring for your skin.

Neutral Tan 21
Neutral Tan 21
Neutral Tan 21
+30 Shades
4.7
Rated 4.7 out of 5 stars
4.7 Stars (2,513 Reviews)

ORIGINAL Loose Powder Foundation SPF 15

Lightweight, skin-improving, buildable sheer-to-full coverage.

Regular price  ¥7,600

The minerals we use are designed to support healthy skin. We want makeup that won’t clog pores and is safe for sensitive skin – that’s why our formulas are powered by minerals.

BUT, WHY MINERALS?

Because makeup should be a confidence boost, even after you take it off. Our mineral makeup is non-pore-clogging, skin-improving, and safe for sensitive skin – it’s a no-brainer.

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