All Makeup/ Face Makeup/ Foundation Makeup/ ORIGINAL Loose Powder Foundation SPF 15
Fair 01 Fair 01
 Fair 01
 Fair 01
 ORIGINAL Loose Powder Foundation SPF 15
 ORIGINAL Loose Powder Foundation SPF 15
 ORIGINAL Loose Powder Foundation SPF 15
 ORIGINAL Loose Powder Foundation SPF 15
 ORIGINAL Loose Powder Foundation SPF 15
 Fair 01 Fair 01
 Fair 01
 Fair 01
 ORIGINAL Loose Powder Foundation SPF 15
 ORIGINAL Loose Powder Foundation SPF 15
 ORIGINAL Loose Powder Foundation SPF 15
 ORIGINAL Loose Powder Foundation SPF 15
 ORIGINAL Loose Powder Foundation SPF 15

Fair 01 - For very fair cool skin with a pink hue

Fair 01
Fair 01
Fair 01
ORIGINAL Loose Powder Foundation SPF 15
ORIGINAL Loose Powder Foundation SPF 15
ORIGINAL Loose Powder Foundation SPF 15
ORIGINAL Loose Powder Foundation SPF 15
ORIGINAL Loose Powder Foundation SPF 15
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Over 1M+ Sold!

ORIGINAL Loose Powder Foundation SPF 15

$31.60

$31.60

4.7
Rated 4.7 out of 5 stars
4.7 Stars (2,891 Reviews)
#1 Loose Mineral Foundation made with just 5 ingredients for clearer, healthier skin.
Filter by:
Fair 01
Fair Ivory 02
Fairly Light 03
Golden Fair 04
Fairly Medium 05
Neutral Ivory 06
Golden Ivory 07
Light 08
Light Beige 09
Medium 10
Soft Medium 11
Medium Beige 12
Golden Beige 13
Golden Medium 14
Neutral Medium 15
Golden Nude 16
Tan Nude 17
Medium Tan 18
Tan 19
Golden Tan 20
Neutral Tan 21
Warm Tan 22
Medium Dark 23
Neutral Dark 24
Golden Dark 25
Warm Dark 26
Warm Deep 27
Golden Deep 28
Neutral Deep 29
Deepest Deep 30
ORIGINAL Loose Powder Foundation SPF 15
ORIGINAL Loose Powder Foundation SPF 15
Fair 01
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What It Is:

Foundation that actually improves your skin. Five Ingredients. That's it. Clarifies. Reduces visible pores. Helps to Strengthens your barrier. Delivers a naturally luminous finish - all while you wear it. Lightweight, breathable, non-drying.

Meet the Minerals:

  • Titanium Dioxide + Zinc Oxide protect with mineral SPF
  • Mica creates a radiant, luminous finish
  • Iron Oxides deliver natural-looking coverage
  • Bismuth Oxychloride creates a soft, luminous glow while blurring imperfections

Real Results:

Covers. Clarifies. Protects

Clinical*:

  • 67% immediate reduction in appearance of pores + improvement in healthier looking skin
  • 63% reduction in visible skin redness + texture immediately
  • 62% reduction in appearance of skin imperfections immediately
  • 20% improvement in skin barrier strength immediately
  • 19% immediate improvement in skin moisturization
  • All-day non-settling, non-creasing, non-caking wear

Consumer**:

  • 100% saw improvement in skin clarity + brightness immediately and after 2 weeks of use
  • 100% agree that creamy minerals diminish the appearance of imperfections after 1 week of use
  • 97% agree it minimizes the appearance of pores + imperfections immediately + after 2 weeks of use
  • 97% agree it minimizes the appearance of fine lines + wrinkles after 1 week of use
*Based on an independent clinical study
**Based on an independent consumer study

Free Of:

Formulated without parabens, formaldehyde, synthetic fragrance, gluten, PEGs, phthalates, propylene glycol, mineral oil, coal tar, or microbeads. We've restricted over 2,500 ingredients—including the 1,400+ banned in the E.U.—because we don't just avoid junk, we actively keep it out. Dermatologist-tested. Cruelty-free. Vegan.

Our Team Suggests:

SWIRL a small amount of foundation in the cap until it disappears into the Beautiful Finish Foundation Brush.

TAP away any excess.

BUFF onto your skin in circular motions. This activates the minerals and transforms them from a powder to a silky cream. Repeat until you’ve achieved the coverage you want, from sheer to full.

Allure Readers’ Choice Award – Best Loose Powder Foundation (2024) / Allure Readers’ Choice Award – Best Loose Powder Foundation (2023) / Allure Reader’s Choice Awards (2022) / Allure Reader’s Choice Awards – Best Clean Foundation (2021)

Titanium Dioxide & Zinc Oxide

Titanium Dioxide & Zinc Oxide

Provide mineral-based sunscreen protection from UVA and UVB rays

Responsibly Sourced Mica & Bismuth Oxychloride

Responsibly Sourced Mica & Bismuth Oxychloride

Provide a luminous finish with a silky, non-drying feel

Iron Oxides

Iron Oxides

Mineral-based pigments for natural-looking color and coverage

Fair 01

ACTIVE INGREDIENTS: Titanium dioxide: 25% Zinc oxide 20%
INACTIVE INGREDIENTS:  bismuth oxychloride, titanium dioxide, mica, iron oxides

Fair Ivory 02

ACTIVE INGREDIENTS: titanium dioxide 25%
INACTIVE INGREDIENTS: mica.  may contain: titanium dioxide, iron oxides, bismuth oxychloride.

Fairly Light 03

ACTIVE INGREDIENTS: Titanium dioxide:25%
 INACTIVE INGREDIENTS:  bismuth oxychloride, mica, iron oxides

Golden Fair 04

ACTIVE INGREDIENTS: Titanium dioxide 25% Zinc oxide 17.2%
 INACTIVE INGREDIENTS:  bismuth oxychloride, titanium dioxide,mica,iron oxides

Fairly Medium 05

ACTIVE INGREDIENTS: Titanium dioxide 25% Zinc oxide  9.3%
 INACTIVE INGREDIENTS:  bismuth oxychloride, titanium dioxide, mica, iron oxides

Neutral Ivory 06

ACTIVE INGREDIENTS: titanium dioxide 25%
 INACTIVE INGREDIENTS: mica.  may contain: titanium dioxide, iron oxides, bismuth oxychloride.

Golden Ivory 07

ACTIVE INGREDIENTS: titanium dioxide 25%
 INACTIVE INGREDIENTS: mica.  may contain: titanium dioxide, iron oxides, bismuth oxychloride.

Light 08

ACTIVE INGREDIENTS: Titanium dioxide 18%   Zinc oxide 22%
 INACTIVE INGREDIENTS: bismuth oxychloride, mica, iron oxides 

Light Beige 09

ACTIVE INGREDIENTS: titanium dioxide 25%
 INACTIVE INGREDIENTS: mica.  may contain: titanium dioxide, iron oxides, bismuth oxychloride.

Medium 10

ACTIVE INGREDIENTS: Titanium dioxide 25%
 INACTIVE INGREDIENTS:  bismuth oxychloride, titanium dioxide, mica, iron oxides 

Soft Medium 11

ACTIVE INGREDIENTS: titanium dioxide 25%
 INACTIVE INGREDIENTS: mica.  may contain: titanium dioxide, iron oxides, bismuth oxychloride.

Medium Beige 12

ACTIVE INGREDIENTS: Titanium dioxide 12.6% Zinc oxide 21.8%
 INACTIVE INGREDIENTS:  bismuth oxychloride, mica, iron oxides

Golden Beige 13

ACTIVE INGREDIENTS: titanium dioxide 25%
 INACTIVE INGREDIENTS: mica.  may contain: titanium dioxide, iron oxides, bismuth oxychloride.

Golden Medium 14

ACTIVE INGREDIENTS: Titanium Dioxide 25%
 INACTIVE INGREDIENTS: bismuth oxychloride, mica, iron oxides, titanium dioxide

Neutral Medium 15

ACTIVE INGREDIENTS: titanium dioxide 25%
 INACTIVE INGREDIENTS: mica.  may contain: titanium dioxide, iron oxides, bismuth oxychloride.

Golden Nude 16

ACTIVE INGREDIENTS: titanium dioxide 25%
 INACTIVE INGREDIENTS: mica.  may contain: titanium dioxide, iron oxides, bismuth oxychloride.

Tan Nude 17

ACTIVE INGREDIENTS: titanium dioxide 25%
 INACTIVE INGREDIENTS: mica.  may contain: titanium dioxide, iron oxides, bismuth oxychloride.

Medium Tan 18

ACTIVE INGREDIENTS: Titanium dioxide 8.6% Zinc oxide 25%
 INACTIVE INGREDIENTS: bismuth oxychloride, mica, iron oxides. 

Tan 19

ACTIVE INGREDIENTS: Titanium dioxide 9% Zinc oxide 22%
 INACTIVE INGREDIENTS:  bismuth oxychloride, mica, iron oxides

Golden Tan 20

ACTIVE INGREDIENTS: Titanium dioxide 11.7% Zinc oxide 20%
 INACTIVE INGREDIENTS:  bismuth oxychloride,mica, iron oxides

Neutral Tan 21

ACTIVE INGREDIENTS: titanium dioxide 25%
 INACTIVE INGREDIENTS: mica.  may contain: titanium dioxide, iron oxides, bismuth oxychloride.

Warm Tan 22

ACTIVE INGREDIENTS: Titanium dioxide 7% Zinc oxide 20%
 INACTIVE INGREDIENTS:  bismuth oxychloride, iron oxides, mica

 Medium Dark 23

ACTIVE INGREDIENTS: Titanium dioxide 7% Zinc oxide 20%
 INACTIVE INGREDIENTS: mica, iron oxides, bismuth oxychloride

Neutral Dark 24

ACTIVE INGREDIENTS: Zinc oxide 20%
 INACTIVE INGREDIENTS: mica.  may contain: titanium dioxide, iron oxides, bismuth oxychloride.

Golden Dark 25

ACTIVE INGREDIENTS:   Titanium dioxide 7% Zinc oxide 20%
 INACTIVE INGREDIENTS: iron oxides, mica, bismuth oxychloride

Warm Dark 26

ACTIVE INGREDIENTS: Titanium dioxide 7% Zinc oxide 20%
 INACTIVE INGREDIENTS:  iron oxides, bismuth oxychloride, mica

Warm Deep 27

ACTIVE INGREDIENTS: Titanium dioxide 7%Zinc oxide 20%
 INACTIVE INGREDIENTS: iron oxides, mica, bismuth oxychloride

Golden Deep 28

ACTIVE INGREDIENTS:  Titanium dioxide 9.7% Zinc oxide 20%
 INACTIVE INGREDIENTS: iron oxides, mica, bismuth oxychloride

Neutral Deep 29

ACTIVE INGREDIENTS: Zinc oxide 20%
 INACTIVE INGREDIENTS: mica.  may contain: titanium dioxide, iron oxides, bismuth oxychloride.

Deepest Deep 30

ACTIVE INGREDIENTS: Zinc oxide 18%
 INACTIVE INGREDIENTS: iron oxides, mica, bismuth oxychloride, titanium dioxide

8.0 g/ 0.28 oz.
Original Loose and Daily Dose Foundation Duo
Mineral foundation SPF 15 + setting powder bundle for flawless, all-day wear.
After Before
Before
After

Real Results

100%

saw improvement in skin clarity immediately and after 2 weeks

100%

agree creamy minerals diminish the appearance of imperfections after 1 week

97%

agree it minimizes the appearance of fine lines and wrinkles after 1 week

Ingredients

Titanium Dioxide & Zinc Oxide

Provide mineral-based sunscreen protection from UVA and UVB rays

Responsibly Sourced Mica & Bismuth Oxychloride

Provide a luminous finish with a silky, non-drying feel

Iron Oxides

Mineral-based pigments for natural-looking color and coverage

4.7
Rated 4.7 out of 5 stars
Based on 2,891 reviews
92%would recommend this product
Reviews Summary
Customers say this loose powder foundation feels lightweight and natural, as if they're barely wearing makeup. Many praise its buildable coverage that blends smoothly without looking cakey or settling into fine lines. Long-term users—some spanning decades—consistently return to it, appreciating how it provides even color and a polished finish throughout the day. The powder applies easily and works well for various skin types. A few note color matching concerns or occasional oiliness, while most highlight its reliability and lasting quality.
Customers Talked About
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2,891 reviews
  • christie s.
    Verified Buyer
    Reviewing
    ORIGINAL Loose Powder Foundation SPF 15 Medium Beige 12
    I recommend this product
    Skin Tone Medium
    Top Skin Concerns Acne & Blemishes, Anti-Aging, Fine Lines & Wrinkles, Redness & Sensitivity, Uneven Skin Tone
    Best To Use For Blends Well, All Day Wear, Quick Application
    Age 51-60
    Rated 5 out of 5 stars
    22 seconds ago
    Classic

    You can't go wrong with a classic. The best party of this is that you can use it on any body part

    Was this helpful?
  • Diane B.
    Verified Buyer
    Reviewing
    ORIGINAL Loose Powder Foundation SPF 15 Fairly Medium 05
    I recommend this product
    Skin Type Combination
    Skin Tone Fair
    Top Skin Concerns Anti-Aging, Uneven Skin Tone
    Best To Use For Blends Well, Full Coverage, All Day Wear
    Age over 60
    Rated 5 out of 5 stars
    21 hours ago
    It’s very nice!

    It really sets my foundation. It feels so good.

    Was this helpful?
  • MELISSA N.
    Verified Buyer
    Reviewing
    ORIGINAL Loose Powder Foundation SPF 15 Medium Beige 12
    I recommend this product
    Skin Type Combination
    Skin Tone Medium
    Top Skin Concerns Uneven Skin Tone
    Best To Use For Quick Application, All Day Wear
    Age 41-50
    Rated 5 out of 5 stars
    22 hours ago
    Easy to apply and coverage

    I have been using this for years!

    Was this helpful?
  • Hanmo Q.
    Verified Buyer
    Reviewing
    ORIGINAL Loose Powder Foundation SPF 15 Golden Beige 13
    I recommend this product
    Skin Type Combination
    Skin Tone Light Medium
    Top Skin Concerns Uneven Skin Tone, Acne & Blemishes, Excess Oil
    Best To Use For Blends Well, Sheer Coverage, Quick Application, All Day Wear
    Age 31-40
    Rated 5 out of 5 stars
    Yesterday
    Best powder foundation that's easy to apply

    I love this power foundation! I was looking for one that has better ingredients and easy to apply. This is the answer!

    Was this helpful?
  • Martha G.
    Verified Buyer
    Reviewing
    ORIGINAL Loose Powder Foundation SPF 15 Tan Nude 17
    I recommend this product
    Skin Type Normal
    Skin Tone Light Medium
    Top Skin Concerns Anti-Aging
    Best To Use For Blends Well, Sheer Coverage, All Day Wear, Full Coverage
    Age over 60
    Rated 5 out of 5 stars
    Yesterday
    good coverage

    blending on skin creating coverage while natural looking

    Was this helpful?
  • Hanmo Q.
    Verified Buyer
    Reviewing
    ORIGINAL Loose Powder Foundation SPF 15 Golden Beige 13
    I recommend this product
    Skin Type Combination
    Skin Tone Light Medium
    Top Skin Concerns Uneven Skin Tone, Excess Oil
    Best To Use For Sheer Coverage, All Day Wear, Quick Application
    Age 31-40
    Rated 5 out of 5 stars
    2 days ago
    Beautiful foundation that's worth it

    I have been using these powder foundation for a while now. They are easy to use and the colors match my skin well. I also appreciate the transparency of the ingredients inside.

    Was this helpful?
  • Dianne J.
    Verified Buyer
    Reviewing
    ORIGINAL Loose Powder Foundation SPF 15 Medium Beige 12
    I recommend this product
    Skin Type Dry
    Skin Tone Medium
    Top Skin Concerns Dryness, Dullness, Fine Lines & Wrinkles, Uneven Skin Tone, Anti-Aging
    Best To Use For Full Coverage
    Age over 60
    Rated 5 out of 5 stars
    2 days ago
    Original loose powder foundation

    Works well for me

    Was this helpful?
  • Susan K.
    Verified Buyer
    Reviewing
    ORIGINAL Loose Powder Foundation SPF 15 Fair 01
    I recommend this product
    Skin Type Normal
    Skin Tone Fair
    Top Skin Concerns Fine Lines & Wrinkles, Uneven Skin Tone, Redness & Sensitivity
    Best To Use For Blends Well, Natural Finish
    Age over 60
    Rated 5 out of 5 stars
    4 days ago
    Loose powder

    Blends well, helps cover skin blemishes

    Was this helpful?
  • Yvonne B.
    Verified Buyer
    Reviewing
    ORIGINAL Loose Powder Foundation SPF 15 Medium 10
    I recommend this product
    Skin Type Dry
    Skin Tone Light Medium
    Top Skin Concerns Enlarged Pores, Fine Lines & Wrinkles, Redness & Sensitivity
    Best To Use For Full Coverage, Blends Well, Natural Finish, All Day Wear, Quick Application
    Age over 60
    Rated 5 out of 5 stars
    4 days ago
    Yvonne’s Color minerals

    My skin color is funny. I do have pink tones and you would think using a cool tone would not work. I throw all specialist off when they pick me a color. I have to wear a cool tone so the medium is great. The minerals blew my mind because I had fallen and caused a massive black eye and using this with the veil covered it. Not one person knew I had a black eye. Love the minerals

    Was this helpful?
  • Diane B.
    Verified Buyer
    Reviewing
    ORIGINAL Loose Powder Foundation SPF 15 Fairly Medium 05
    I recommend this product
    Skin Type Combination
    Skin Tone Fair
    Top Skin Concerns Uneven Skin Tone
    Best To Use For Blends Well, Full Coverage
    Age over 60
    Rated 5 out of 5 stars
    4 days ago
    Love it❤️

    It works well

    Was this helpful?

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