How bareMinerals Began 🫶

January 10, 2026

Reminisce with us...

How bareMinerals Began: The Original Clean Beauty Brand

After pioneering the skin-friendly makeup movement in 1995, bareMinerals still does more than most. Our mineral makeup formulas are naturally calming, balancing, and protective, proving our rule: beauty should feel as good as it looks.

We did Clean before the Crowd

CLEAN IS IN OUR GENES

As the original clean beauty brand, our skin-friendly formulas are designed to make skin feel as good as it looks. Thirty years later, better-for-skin makeup is still our obsession.

Our original icon, the Original Loose Powder Foundation, is called Original for a reason. Over 30 years later, it remains our bestselling skin-friendly foundation – proof that some things never change.

THE ORIGINAL ICON

Our first, our favorite – it’s ORIGINAL for a reason. Made with only five skin-improving minerals, it shows that sometimes you get it right the first time. This non-comedogenic makeup option delivers a flawless, breathable finish while caring for your skin.

Neutral Tan 21
Neutral Tan 21
Neutral Tan 21
+30 Shades
4.7
Rated 4.7 out of 5 stars
4.7 Stars (2,648 Reviews)

ORIGINAL Loose Powder Foundation SPF 15

Lightweight, skin-improving, buildable sheer-to-full coverage.

K 196.00

The minerals we use are designed to support healthy skin. We want makeup that won’t clog pores and is safe for sensitive skin – that’s why our formulas are powered by minerals.

BUT, WHY MINERALS?

Because makeup should be a confidence boost, even after you take it off. Our mineral makeup is non-pore-clogging, skin-improving, and safe for sensitive skin – it’s a no-brainer.

SHOP MY SHADE

Back to Blog

FAQs

How do I stop under-eye concealer from creasing on mature skin?

Use a hydrating, mineral-based concealer like bareMinerals ORIGINAL Liquid Mineral Concealer™, apply sparingly, blend thoroughly, and set lightly only where needed.

What is the best type of concealer for fine lines and wrinkles?

Opt for a lightweight, creamy formula with light-reflecting pigments and skin-hydrating ingredients such as hyaluronic acid or peptides.

Should I use eye cream or primer before applying concealer?

Yes. Hydrating the area with both helps smooth skin and ensures concealer applies evenly and resists creasing.

How much concealer should I apply under the eyes as skin matures?

Just a few small dots are enough—blend outward to keep the finish light and prevent buildup in lines.

How can I touch up concealer without it looking cakey?

Blot gently, mist with hydrating spray, then tap in a tiny amount of concealer for a natural refresh.