Demystifying Minerals

At bareMinerals, we’ve always believed that makeup should do more than cover—it should care for your skin. As the original clean beauty brand, we pioneered a movement in 1995 with the launch of our Original Loose Powder Foundation, a game-changing formula that challenged the dominance of heavy, pore-clogging foundations. Lightweight, non-cakey, and non-comedogenic, it transformed the way people thought about makeup and sparked a new era of skin-loving beauty.

Why Minerals?

Minerals are more than just pigments. They’re essential building blocks that help support healthy-looking skin. Naturally calming, fortifying, balancing, and protective, minerals bring a special power that enhances natural beauty while caring for your complexion.

Here are some of the ways bareMinerals uses the power of minerals...

• Zinc Oxide & Titanium Dioxide: Protect skin from damaging UV rays while improving texture and tone.
• Iron Oxides: Deliver natural coverage without clogging pores.
• Mica & Bismuth Oxychloride: Create a luminous finish with a silky, non-drying feel.

These five ingredients make up the heart of our Original Loose Powder Foundation, clinically tested to promote clearer skin over time—even on the most sensitive complexions.

Minerals for Every Skin Type

Minerals work in harmony with your skin, delivering targeted benefits no matter your concern:

• Mineral Silica & Lauroyl Lysine for Oily Skin: If you love our beloved Original Loose Mineral Foundation but have oily skin, reach for the Original Matte Loose Mineral Foundation. These minerals absorb excess oil, blur imperfections, and keep shine in check.
• Silica for Long-Wear Performance: In the BAREPRO® Collection, this multitasking mineral ensures breathable, natural coverage that lasts all day.
• Mineral Electrolyte Water for Hydration: Powered by magnesium hydroxide, potassium chloride, and calcium chloride, this mineral electrolyte water floods skin with essential minerals that support hydration and moisture retention, which can be found in our Complexion Rescue Tinted Moisturizer.

A Philosophy of Purity

From day one, our product philosophy has been simple: minimalism, purity, and stripping away the excess. That means:

• Free from parabens, binders, and heavy fillers
• Non-comedogenic (won’t clog pores)
• Gentle enough for sensitive and acne-prone skin
• Suitable for all skin types

We go beyond industry standards by restricting over 2,500 questionable ingredients, including the 1,400+ already banned in the EU. Our promise is that every formula is safe, effective, and skin-improving. No wonder why our slogan is Makeup So Pure, You Can Sleep In It™ (though we don't suggest it, you technically could!).

The BareMinerals Difference

Mineral powders are weightless and breathable, offering smooth texture, rich color, and a natural finish that feels as good as it looks. Unlike traditional pigments, our mineral pigments stay true to shade—no color shifting throughout the day.

At bareMinerals, we believe that beauty should support your skin’s health while boosting your confidence. Don’t just wear makeup—care for your skin while doing so.

Pure. Simple. Beautiful. That’s the power of minerals.