Clean, Natural Mascara
With these mineral-based mascaras, we see lush, healthy-looking lashes in your future.
With these mineral-based mascaras, we see lush, healthy-looking lashes in your future.
Our Serum-Infused Mascara Lengthens & Strengthens Lashes
Our volumizing mascara is infused with fortifying ingredients that visibly thicken your lashes over time, plus it’s available as a mini mascara so you can bring the drama anywhere you go. But if you want clinical results, you’ve got to try our serum-infused mascara. It delivers up to 65% fuller-looking lashes, and up to 39% longer-looking lashes in just 8 weeks. Oh, and 100% of users felt their lashes were stronger with less fallout.
Why You Need Smudge Proof Mascara
There’s nothing worse than coming home after a long day only to
realize your mascara has run all over your under eye area. And while
water-resistant mascara can help with that, they can be incredibly
difficult to remove without damaging your eyelashes. Luckily, our
smudge-resistant,
flake-proof mascara has your back. With just one
application you’ll be set for whatever the day brings—plus it’s easy
and gentle to remove.
The Best Eco-Friendly & Cruelty Free, Vegan Mascara
Our good-for-you formulas can be found in each our products,
including our collection of cruelty free mascaras.
Each mascara is ophthalmologist and dermatologist-tested so you can
be sure every ingredient is clean and safe. Plus, we want an
eco-friendly mascara, so we use a packaging made
with post-consumer recycle plastic.
We believe in clean, conscious, cruelty-free beauty that’s good to
your skin, good for the community and good to the planet. Give good
this year with our 2021 Holiday Collection featuring 100% vegan gifts
packaged in fully recyclable plastic-free boxes.
That's The Power Of Good.
We believe in clean, conscious, cruelty-free
beauty that’s good to your skin and good
for the planet.
Our 2022 Holiday Collection
featuring 100% vegan gifts packages in
fully recyclable plastic-free boxes.
we are 100%
creators of
clean beauty