Better Skin

Our clean, clinically proven formulas work hard to actively improve your skin‚ÄĒinstantly and over time. And the more you wear it, the more your skin improves.

Skin Improving

Our clinically proven formulas start by strengthening skin‚Äôs barrier and defending against daily damage‚ÄĒand that means our plant-powered and mineral actives can work harder to improve your skin daily. Smooth the look of fine line and wrinkles, minimize the appearance of pores, even out skin tone, and restore radiance. It‚Äôs easy to address any skin concern with a customized routine that meets your skin‚Äôs unique needs.

Cleanical Science

We bring together the most effective natural ingredients and the latest advancements in skincare science to create clinically proven formulas that combine clean and clinical. These ‚Äúcleanical‚ÄĚ formulas let you create a radiant, healthy-looking complexion and customized color looks‚ÄĒwhile improving skin with every wear.

Mineral SPF

Clean, pure and naturally protective. We use minerals because of their unique ability to protect skin from damaging UVA and UVB rays‚ÄĒleading to visibly improved skin texture and tone‚ÄĒas well provide customizable coverage without clogging pores, causing breakouts or irritating sensitive skin.

Better Look

Our mindfully made makeup enhances your unique skin tone while protecting from daily damage so your perfect match does more for your skin.

Mineral Makeup

Every ingredient we put into our clean foundations, concealers and setting powders works hard to give you better bare skin every day. Our mineral-based formulas visibly improve skin’s condition, while protecting with reef-safe SPF.

Virtual Try On

Our Try On feature allows you to test any (and all) shades of makeup from the comfort of home. The easy-to-use digital tool requires nothing more than your cell phone or laptop camera. Play around with color and discover your new favorite shade, virtually.

Better Future

It‚Äôs a fact: the beauty industry needs to improve when it comes to minimizing packaging and reducing waste‚ÄĒand we‚Äôre here to promise that we‚Äôre going to do better by our planet every day.

Sustainability

We’ve reduced our use of virgin plastic and minimized the amount of raw materials used in our packaging. Our new bottles and jars are made with Post-Consumer Recycled materials, and our makeup bags are made from recycled plastic bottles. Recyclable cartons and eyeshadow palettes are made from responsibly sourced Forest Stewardship Council-certified paper.

Recycling

Our Give Back Get Back program ensures beauty empties that would normally go to landfill can be recycled or repurposed. We prevented 63,899 pounds of plastic and material waste from going to landfills in the U.S. as of January 2022.

Always Vegan & Cruelty Free

There’s a better way to be beautiful, and that’s by making sure all of our skin-improving formulas are 100% vegan and cruelty-free.

These are the values we live by and they‚Äôre the values our community lives by too. We are PETA-certified, never test on animals, and our formulas include NO animal products, by-products or derivatives‚ÄĒever.