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ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

3.8
Rated 3.8 out of 5 stars
3.8 Stars (765 Reviews)

Regular price  $44.00

Serum foundation improves skin smoothness and protects with SPF 20.

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Product variants

Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free


What it is:

SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

What it does:

Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.


Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.



Consumer tested:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab


ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

Fair Warm 1

Reviews & Questions

3.8
Rated 3.8 out of 5 stars
Based on 765 reviews
Total 5 star reviews: 331 Total 4 star reviews: 177 Total 3 star reviews: 121 Total 2 star reviews: 60 Total 1 star reviews: 76
66%would recommend this product
765 reviews
  • Carolyn R.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Cool 3
    I recommend this product
    Skin Type Dry
    Skin Tone Light Medium
    Best To Use For Medium Coverage, All Day Wear, Blends Well
    Age over 60
    Rated 5 out of 5 stars
    17 seconds ago
    Great Product!

    Good coverage and moisturizer in one.

  • Jessica
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Warm 1.5
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    5 Stars

    All over coverage

  • Veronique A.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Cool 3.5
    I recommend this product
    Skin Tone Medium
    Best To Use For Blends Well, Natural Finish, All Day Wear, Medium Coverage
    Age over 60
    Rated 5 out of 5 stars
    Yesterday
    Don’t stop making this

    Been using this brand for over 25 years. Stumbled on this foundation a few years ago. Lightweight, easy to apply (I use a brush), stays on all day.

  • Michelle H.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Deep Warm 5
    I do not recommend this product
    Skin Type Oily
    Skin Tone Medium Deep
    Best To Use For All Day Wear
    Age 51-60
    Rated 2 out of 5 stars
    2 days ago
    Shade Issue

    It was not as dark as it looks and didn’t match my complexion at all. I was really looking for forward to its use.

  • Sam
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    I recommend this product
    Skin Type Dry
    Skin Tone Fair
    Best To Use For Blends Well, Matte Finish, Medium Coverage
    Age 31-40
    Rated 4 out of 5 stars
    3 days ago
    Confusing lid hides the pump

    Based on reviews, I don't think people realize this has a pump... myself included lol. I made the mistake of twisting the top off and wondering what the heck lol but it's actually a pull off the lid to get to the pump thing. They should show this in the products photos, it's confusing. Overall, the foundation is quite thin but the coverage is actually better than expected once I used my blender sponge. My skin looks really soft after fully blending. I feel like this bottle will last me longer than I expected which is a plus.