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ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

3.9
Rated 3.9 out of 5 stars
3.9 Stars (718 Reviews)

Regular price  $44.00

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Serum foundation improves skin smoothness and protects with SPF 20.

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Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free


What it is:

SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

What it does:

Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.


Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.



Consumer tested:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab


ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

Medium Cool 3.5

Reviews & Questions

3.9
Rated 3.9 out of 5 stars
Based on 718 reviews
Total 5 star reviews: 311 Total 4 star reviews: 173 Total 3 star reviews: 115 Total 2 star reviews: 55 Total 1 star reviews: 64
67%would recommend this product
718 reviews
  • Abigail G.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Neutral 1.5
    I recommend this product
    Skin Type Combination
    Skin Tone Light Medium
    Best To Use For Blends Well, Natural Finish, Medium Coverage, Sheer Coverage, Full Coverage
    Age 41-50
    Rated 5 out of 5 stars
    16 hours ago
    Great coverage & feels great

    I love the coverage of the original pure radiant natural liquid foundation! I can cover as much or as little depending on amount & coats! Plus it feels SO light!! I honestly don't feel like I've got anything on my skin!!! I've been using the original powder foundation for 20+ years, I'm that much older now & my skin feels & needs very different things. This is perfect!

  • Cathy L.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Cool 1.5
    I do not recommend this product
    Skin Tone Fair
    Best To Use For Medium Coverage
    Age over 60
    Rated 1 out of 5 stars
    19 hours ago
    Could not believe what came out!

    When I received it I gently shook the bottle then pressed the top. What came out was a clear liquid then a little color. I mixed it with my finger and put it on and it was like nothing! Very disappointed and will have to return!

  • Sandy S.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Neutral 3.5
    I do not recommend this product
    Skin Type Combination
    Skin Tone Medium
    Best To Use For Natural Finish, Full Coverage
    Age over 60
    Rated 1 out of 5 stars
    5 days ago
    My review

    Feels too greasy...wrong choice.

  • Amanda M.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Neutral 3
    I do not recommend this product
    Skin Type Normal
    Skin Tone Medium
    Rated 1 out of 5 stars
    1 week ago
    Terrible smell

    This product has a terrible smell to it, kind of like play doh. The company sent me a new one because I thought it was old. Unfortunately, it is just how this product is. I won’t be using it! The Bare Pro did not have this smell.

  • Kara R.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Warm 2
    I recommend this product
    Skin Type Oily
    Skin Tone Light
    Best To Use For Medium Coverage
    Age 31-40
    Rated 4 out of 5 stars
    1 week ago
    Good coverage but very loose

    Only a tiny bit of this stuff gets great coverage. However it is quite runny even when shaken beforehand.