This is Why You Should Never Have to Choose Between Beautiful Skin and Healthy Skin

December 12, 2023

If you’re still using makeup that doesn’t benefit the health of your skin, you owe it to your complexion to stop now. We firmly believe the makeup you use every day should do more than conceal or enhance, it should work in harmony with your skincare, helping to protect, nourish, and strengthen skin. If you think about how many hours of the day you’re wearing makeup, doesn’t it make sense that it should be doing some good?

We believe in better skin which is why our makeup formulas are clinically proven to actively improve skin, both instantly and over time with continued wear. All our formulas are infused with good-for-skin ingredients so that skin is left looking healthy and feeling good. Here’s what else you need to know.

The best makeup has skincare at its heart

Whether you are looking for a serum foundation, skin loving minerals, or makeup with SPF, skincare is a fundamental element in makeup. Our formulas begin by strengthening the skin’s barrier and defending it against daily damage, including UV. By using skin-loving ingredients, our formulas are clinically proven to support skin, such as helping to smooth the appearance of lines and wrinkles, minimize the appearance of pores, even out skin tone, and boost radiance. Knowing this, you can build a customized makeup routine that works with your skincare regimen to actively care for your skin.

Caring makeup for all skin

All skin tones, types, and ages will benefit from a makeup regimen that prioritizes skin health. If you’re looking for the best makeup for older women than you will also benefit from this kind of skin-first approach as more mature skin requires more hydration and care. We bring together the most effective natural ingredients and the latest advancements in skincare science, to create clinically proven formulas your skin will love. But don’t think we have sacrificed makeup efficacy and color payoff. Our makeup beautifully enhances your skin with long-wearing formulas and in shades to suit all skin tones.

Putting the spotlight on minerals

Minerals are really a part of our DNA. Clean, pure, and natural, our famed mineral formulations are uniquely able to protect skin from damaging UVA and UVB rays and so help improve the appearance of skin texture and tone. The buildable but lightweight minerals allow you to customize your coverage while evening out skin and enhancing your complexion without clogging pores or irritating sensitivities.


The Skin Loving Makeup To Try Now


ORIGINAL Loose Powder Foundation SPF 15

The mineral makeup that started it all. This mineral foundation has become a cult favorite amongst people who want beautiful skin that looks and feels healthy. It’s lightweight with buildable sheer-to-full coverage and leaves skin with a natural, luminous finish. Made from just five vegan ingredients, including Titanium Dioxide and Zinc and Iron Oxides, it provides all day coverage while promoting healthier-looking, clearer skin over time.

ORIGINAL Pure Serum Radiant Natural Liquid Foundation

This new liquid foundation is really something special. It unites the skincare benefits you would expect from an efficacious facial serum, such as Hyaluronic Acid, Glycerin, and White Water Lily Extract, with a beautifully luminous foundation. Suitable for all skin types and especially brilliant for more mature skin, this foundation is non-comedogenic, vegan, and bursting with skin-loving properties.

PRIME TIME Hydrate & Glow Primer

Priming your skin is the secret to making your makeup last all day. This particular primer works like a serum to boost hydration and glow, while evening out skin tone with mineral pigments for a soft, radiant finish.

Loose Powder Blush

Yes, even your blush should be good for your skin. This good-for-you mineral blush contains Titanium Dioxide and Iron Oxide to protect and strengthen skin while the six shades effortless melt into your complexion for the prettiest flush. The formula is cruelty-free, paraben-free, gluten-free, talc-free, and fragrance-free.