Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free

What it is:

SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*

What it does:

Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.

Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.

Ideal for all skin types – even the most sensitive.
Non-comedogenic
Vegan
Available in 30 inclusive shades.

Consumer tested:

Clinically proven to improve skin smoothness in 7 days*
Improves skins tone and minimizes pores over time
Delivers all-day feather-light, naturally radiant finish
Protects against UVA/UVB rays with broad spectrum mineral SPF 20

*Based on a clinical test by an independent lab

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ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

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