THE 5-INGREDIENT ICON.​

THE MINERAL-RICH
MULTI-TASKER​

Finally SPF that doesn’t feel like sunscreen. Moisturizer that deeply hydrates. 
Makeup that brings out your best skin.​

TAKE YOUR VITAMINS.
WEAR YOUR MINERALS.

We are mineral-powered* makeup with benefits built in—visible beauty payoff now, healthier-looking skin over time and performance that keeps up, so you never have to choose between looking good, being good to your skin and living the good life.

ORIGINAL Mineral Veil® Daily Dose Loose Setting Powder

12-hour talc-free powder that sets makeup, controls shine, and blurs pores.

Regular price  ¥7,000

GEN NUDE® Liquid Mineral Eyeshadow

Mineral-powered liquid-to-cream eyeshadow.

Regular price  ¥4,900

BARESKIN® Daily Dewy Sunscreen Mineral SPF 30

SPF that earns every step it replaces.

Regular price  ¥7,600

GEN NUDE® Dew in One Cheek & Lip Stick

One swipe, two places, dewy flush, zero fuss.

Regular price  ¥4,500

コンプレクションレスキュー® ティンテッドモイスチャライザー(ヒアルロン酸&ミネラル配合)SPF30

米国ナンバー1の色付きモイスチャライザー、SPF 30、ヒアルロン酸配合。

Regular price  ¥7,700

オリジナル ルースパウダーファンデーション SPF 15

軽量で肌を改善し、薄化粧からフルカバーまで重ね塗り可能です。

Regular price  ¥7,700

ベアプロ® 24時間スキンパーフェクティングパウダーファンデーション

24時間、重さを感じさせないつけ心地と一日中続く皮脂コントロールを提供する、ナチュラルマットでフルカバーの崩れにくいファンデーションです。

Regular price  ¥8,200

COMPLEXION RESCUE® Luminous Skin Tint Stick

On-the-go skin tint that strengthens your barrier while it evens tone. Sheer to buildable dewy finish.

Regular price  ¥7,700

The Healthy Skin Routine

Five-ingredient foundation. Hydrating coverage with mineral SPF 30. Powder that holds everything in place for 12 hours.

¥14,000

The Original Get Started® Kit 3-Piece Mineral Makeup Set

The clean makeup starter kit: full-size OG loose foundation in your shade, setting powder + brush.

¥6,800

SKINLONGEVITY® Skincare Ritual

Full skincare ritual to purify, boost, and hydrate.

¥23,200

New Mineral Veil® Daily Dose 

The Daily Dose That
Locks In 

The best-selling setting powder you love just got a blurring, shine-busting upgrade in a mess-free system. 

why minerals matter

MINERALS AREN’T THE BACKSTORY. THEY’RE THE POINT.

You already take them. You put them in your coffee, your smoothie, your supplement stack.  Because you know minerals do something. Skin is no different.

THE MINERAL HUB

Powered by minerals. 
Proven by performance.

Titanium Dioxide

Helps provide coverage, blur imperfections, and protect against UV rays for a smooth, soft-focus finish.

Zinc Oxide

Known for broad-spectrum UV protection and soothing benefits, helping support calm, balanced-looking skin.

Bismuth Oxychloride

Adds luminosity and a silky feel, helping makeup glide smoothly onto skin with a soft radiant finish.

Mica

Reflects light to enhance radiance and create a smooth, luminous-looking complexion.

Iron Oxides

Provide true-to-skin color and coverage, helping create natural-looking shades that even and enhance the complexion.

FOUNDATION QUIZ

FIND YOUR PERFECT MATCh

Discover the perfect foundation and shade for your unique skin type 
and skin concerns.