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VenezuelaDEW YOU
DEW YOU
Creamy color that multitasks as well as you do: a sheer, buildable balm
that melts into cheeks and lips, boosting skin’s hydration with every swipe.
Creamy color that multitasks as well as you do: a sheer, buildable balm that melts into cheeks and lips, boosting skin’s hydration with every swipe.
NEW! SKIN’S TRIPLE THREAT
NEW! SKIN’S TRIPLE THREAT
An ultra-light sunscreen in four flexible shades that protects undetectably, primes and hydrates skin–all at once.
An ultra-light sunscreen in four flexible shades that protects undetectably, primes and hydrates skin–all at once.
**Based on an independent consumer study
NEW & LIMITED EDITION
NEW & LIMITED EDITION
For the one who taught you about true beauty—The Rosy Glow Duo
Mother’s Day Kit includes a full-size GEN NUDE® Highlighting Blush
and Dewy Lip Gloss-Balm.
For the one who taught you about true beauty—The Rosy Glow Duo Mother’s Day Kit includes a full-size GEN NUDE® Highlighting Blush and Dewy Lip Gloss-Balm.
GOOD REWARDS LOYALTY EXCLUSIVE
Meet your skin's newest obsessions. Try them now and earn 2X points for a limited time.
OUR PICKS FOR MOM
You’ll be begging to borrow mom’s makeup again.
NEW BUNDLE
A new bundle for moms on the move, featuring two of our latest launches 10% off—in your choice of shades.
The loyalty program that turns points into free products. The best part? You can earn on our latest–as long as you’re a member first.
Get better-for-you perks every time you shop better-for-skin beauty. Sign up to unlock free mini and full-size favorites, early access to sales and so much more.
Here’s a sneak peak of our rewards shop.
As the original clean beauty brand, our skin-friendly formulas are designed to make skin feel as good as it looks. 30 years later? Better-for-skin makeup is still our obsession.
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