Face Primer

The Prime Time Original Foundation Primer is back and now part of our primer collection. This cult-favorite formula has returned with its signature silky gel texture, now updated to align with our clean beauty philosophy. Infused with mineral-rich sea water and a skin-loving blend of Vitamins C and E. Whether you're looking to minimize the look of pores or extend the wear of your makeup, this primer is your first step to a naturally perfected complexion.

Here’s the thing about our face primer: When worn every day, it can actually improve your bare skin. So, if you’re someone who has redness, acne, large pores, or uneven skin tone–our face primer should be your first step in your makeup routine. Discover the best primer for oily skin or try our redness reducing primer to reveal your best looking skin.

Makeup primer does exactly that: primes your face for makeup. For example, our best-selling pore minimizing primer extends your makeup wear, minimizes the look of pores, and blurs any imperfections so you’re left with a flawless face. It’s the best primer for powder foundation or liquid foundation–and we know you’ll love it.

This ultra-light serum primer naturally plumps the skin’s hydration, boosts your inner glow and evens the skin tone with mineral pigments. Unlike our other primers, this hydrating makeup primer is a serum and a primer. Apple extract is a naturally-derived humectant that plumps, while luminous micas imparts a healthy glow that flatters all skin tones.

Primer is the first step of makeup application and is used the prep the skin. It creates a smooth, even base for foundation and other makeup products, allowing them to adhere better and last longer. Primers can help blur imperfections, control oil, minimize pores, and provide a barrier between the skin and makeup, preventing clogging or irritation.

Dispense a pea-sized amount onto your fingertips and gently apply it evenly across your face after skincare and before foundation. Focus on areas with texture, pores, or fine lines. Allow the primer to set before moving on to foundation.

To use an anti-redness primer, apply it to areas with redness or uneven skin tone. Gently blend the primer using your fingertips or a makeup sponge. Follow with your foundation for a smoother complexion.

Yes, there are primers with sunscreen. The PRIME TIME® Daily Protecting Primer Mineral SPF 30 contains sunscreen. These products offer the benefits of both a makeup primer and sun protection, ensuring your skin is prepped for makeup while also shielded from the sun's harmful UV rays.

Yes, you can use a hydrating primer with a matte foundation. The hydrating primer can provide essential moisture to your skin while the matte foundation offers a long-lasting, shine-free finish. This combination can help balance hydration and oil control.

Primers with a silicone-based formula are often used to temporarily fill in fine lines and wrinkles, creating a smoother appearance. Look for primers labeled as "line-filling" or "wrinkle-reducing" for this purpose.

Yes, you can wear primer without makeup. Primer can still provide benefits on its own, such as blurring imperfections, controlling oil, or providing sun protection. It can also create a smooth canvas for your natural skin.

Primer can enhance the performance and longevity of your makeup. If you're looking for smoother application, longer wear, and improved overall finish, using primer can be beneficial.

After applying primer, it's recommended to wait for about a minute or two to allow it to fully set before moving on to applying your foundation. This gives the primer time to create a smooth base for your makeup.

The general order of application is moisturizer first, followed by primer. Moisturizer hydrates your skin, while primer creates a barrier between your skin and makeup. Allowing your moisturizer to absorb fully before applying primer ensures the primer adheres well and your skin remains hydrated under your makeup.