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ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

3.9
Rated 3.9 out of 5 stars
3.9 Stars (707 Reviews)

Regular price  $33.00

Sale price  $33.00

Regular price $44.00

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Serum foundation improves skin smoothness and protects with SPF 20.

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Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free


What it is:

SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

What it does:

Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.


Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.



Consumer tested:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab


ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

Fair Cool 1

Reviews & Questions

3.9
Rated 3.9 out of 5 stars
Based on 707 reviews
Total 5 star reviews: 307 Total 4 star reviews: 171 Total 3 star reviews: 115 Total 2 star reviews: 55 Total 1 star reviews: 59
68%would recommend this product
707 reviews
  • Nara
    Verified Reviewer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    I do not recommend this product
    Skin Type Combination
    Skin Tone Light Medium
    Best To Use For Medium Coverage, Quick Application
    Age 31-40
    Rated 1 out of 5 stars
    18 hours ago
    Disappointed

    Let me start with saying that I have been a bare minerals fan since my teen acne years (I am now 34 years old). I bought this foundation just yesterday, and initially loved how lightweight it was but gave almost medium coverage. I did my makeup this morning with every step the exact same except for trying this foundation, as a true wear test (it looked flawless initially). By lunch, I am watching my face slowly change, with texture forming , the foundation is caking, drying, and changing color. I am SO disappointed in this. Idk what the issue but I hope they can correct this formula because I’d like to use it in that case. But as of night, it’s getting immediately returned

  • Katie
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Neutral 3
    I do not recommend this product
    Skin Type Normal
    Skin Tone Light
    Age 31-40
    Rated 1 out of 5 stars
    20 hours ago
    Worst I’ve ever used

    I used the color match (long time user of BM powder foundation) and it was completely off. It makes my skin look yellow. It’s so cakey that it literally looks like face paint. I’ve tried lots of different approaches to application and watched lots of videos but nothing works. It’s the worst liquid foundation I’ve ever tried.

  • Cynthia M.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Cool 1.5
    I do not recommend this product
    Skin Type Combination
    Skin Tone Fair
    Best To Use For Sheer Coverage
    Age 41-50
    Rated 2 out of 5 stars
    4 days ago
    Not my favorite

    I’ve only used it for 3 days but it’s just not my favorite product. I’ve shaken it well before applying and prepped my skin, but it spreads unevenly, sticks to any texture and shows off pores. I was color matched to 1.5 Fair Cool but it has a slight yellow tint on me. I usually wear Opal in the tinted moisturizer and that’s a perfect match for me. This serum is light-weight with light coverage which I do like. But I’ll just stick with my tinted moisturizer from now on.

  • Dee
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    I do not recommend this product
    Skin Type Dry
    Skin Tone Fair
    Age 51-60
    Rated 1 out of 5 stars
    5 days ago
    Pasty

    This foundation does not look good on mature skin. It was chalky, powdery and looked very thick and sat in every line.. Very unnatural looking. I do not know why this is called ‘a serum.’ Their previous product was not improved by bringing out this.

  • Suzie M.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Neutral 2.5
    I do not recommend this product
    Skin Type Dry
    Skin Tone Medium
    Age 51-60
    Rated 1 out of 5 stars
    1 week ago
    not a color match

    I have used the powder foundation for over 20 years and I decided to try this. I did the color match and it did not match me at all. It makes me look paper white.