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Deep Cool 6
Deep Cool 6
Deep Cool 6
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
All
All
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
All
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
All
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
Deep Cool 6
Last Chance

ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

3.8
Rated 3.8 out of 5 stars
3.8 Stars (784 Reviews)

$22.00

$22.00

50% Off
Serum foundation improves skin smoothness and protects with SPF 20.
Deep Cool 6
Deep Cool 6
Deep Cool 6
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
All
All
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
All
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
All
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
Deep Cool 6
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Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free

What it is:

SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*

What it does:

Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.

Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.

Consumer tested:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab

ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
Deep Cool 6

Shop The Collection

Over 1M+ Sold!
SUBSCRIPTION
Neutral Tan 21
Neutral Tan 21
Neutral Tan 21
+30 Shades
4.7
Rated 4.7 out of 5 stars
4.7 Stars (2,607 Reviews)

ORIGINAL Loose Powder Foundation SPF 15

Lightweight, skin-improving, buildable sheer-to-full coverage.

$39.50

Refillable
SUBSCRIPTION
Translucent
Translucent
Translucent
+2 Shades
4.4
Rated 4.4 out of 5 stars
4.4 Stars (462 Reviews)

ORIGINAL Mineral Veil® Set + Protect Brush Mineral SPF 25 PA++

Mineral-based talc-free setting powder with SPF 25 in a retractable vegan brush.

From $20.00

Best Seller
SUBSCRIPTION
Sheer Medium
Sheer Medium
Sheer Medium
+6 Shades
4.7
Rated 4.7 out of 5 stars
4.7 Stars (739 Reviews)

ORIGINAL Mineral Veil® Talc-Free Pressed Setting Powder

Sets and extends makeup wear, while reducing the look of pores over time.

$28.80

$28.80

Up To 50% Off
Over 1M+ Sold!
SUBSCRIPTION
Fair 01
Fair 01
Fair 01
+30 Shades
4.8
Rated 4.8 out of 5 stars
4.8 Stars (1,005 Reviews)

ORIGINAL MATTE Loose Powder Foundation Broad Spectrum SPF 15

Made with 7 vegan ingredients, provides sheer-to-full matte coverage.

$39.50

Best Seller
SUBSCRIPTION
Very Fair 0.5C
Very Fair 0.5C
Very Fair 0.5C
+21 Shades
4.6
Rated 4.6 out of 5 stars
4.6 Stars (1,317 Reviews)

ORIGINAL Liquid Mineral Concealer

Visibly brightens dark circles and reduces the look of fine lines.

From $15.50

From $15.50

Up To 50% Off
Beautiful Finish Foundation Brush
Beautiful Finish Foundation Brush
4.7
Rated 4.7 out of 5 stars
4.7 Stars (380 Reviews)

Beautiful Finish Foundation Brush

Synthetic finishing brush delivers fast, even and controlled coverage.

$39.00

ORIGINAL PURE SERUM LIQUID FOUNDATION MINERAL SPF 20

Our first-of-its-kind formula is infused with 93% PURE SKINCARE ingredients —giving a true-to-skin radiant finish.

Reviews & Questions

3.8
Rated 3.8 out of 5 stars
Based on 784 reviews
Total 5 star reviews: 346 Total 4 star reviews: 178 Total 3 star reviews: 122 Total 2 star reviews: 60 Total 1 star reviews: 78
67%would recommend this product
Write a Review (Opens in a new window)
784 reviews
  • CJ
    Verified Reviewer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    I do not recommend this product
    Skin Type Dry
    Skin Tone Light
    Age 51-60
    Rated 1 out of 5 stars
    2 days ago
    Terrible pump bottle that clogs!!!

    Was this tested? Pump clogged and leaked all over the outside of the bottle. I loved BM original powdered products, but all of their newer products are terrible!

    Was this helpful?
  • Kimberly J.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Deep Warm 4.5
    I recommend this product
    Skin Type Dry
    Skin Tone Medium Deep
    Best To Use For Blends Well, Natural Finish, Medium Coverage, All Day Wear
    Age 51-60
    Rated 4 out of 5 stars
    1 month ago
    Feels Like Skin

    This foundation is new for me. I used to use the Original Loose Powder Foundation but since my skin has changed, I needed a foundation that gave my complexion a dewy finish. This does indeed. I little goes a long way. I recommend the Luxe Performance Brush as stated in the "Usage" description. You get better control of the foundation with a brush than your fingers.

    Was this helpful?
  • SHAMIKA
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Deep Neutral 6
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    5 Stars

    I'm not a makeup person but I really like this liquid foundation

    Was this helpful?
  • May P.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Cool 3.5
    I recommend this product
    Skin Type Combination
    Skin Tone Medium
    Best To Use For Medium Coverage
    Age 41-50
    Rated 5 out of 5 stars
    2 months ago
    Good Foundation

    Matches skin tone really well

    Was this helpful?
  • Lorena
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Warm 1
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    5 Stars

    I absolutely love this product. Doesn't feel heavy at all and brightens my complexion beautifully.

    Was this helpful?