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ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

3.9
Rated 3.9 out of 5 stars
3.9 Stars (701 Reviews)

Regular price  $44.00

Free standard shipping on all foundations!

Serum foundation improves skin smoothness and protects with SPF 20.

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Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free


What it is:

SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

What it does:

Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.


Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.



Consumer tested:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab


ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

Fair Cool 1

Reviews & Questions

3.9
Rated 3.9 out of 5 stars
Based on 701 reviews
Total 5 star reviews: 307 Total 4 star reviews: 170 Total 3 star reviews: 115 Total 2 star reviews: 54 Total 1 star reviews: 55
68%would recommend this product
701 reviews
  • Joan S.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Cool 2
    I do not recommend this product
    Rated 1 out of 5 stars
    22 hours ago
    Natural Liquid Foundation

    The foundation arrived in May with an expiration date of May 2025. It pored out watery and separated onto my fingertips . Customer service sent me a replacement within a week. Unfortunately, it had the same expiration date and was the same quality as the previous foundation.

  • Marilyn M.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Cool 2
    I recommend this product
    Skin Type Normal
    Skin Tone Light
    Best To Use For Blends Well
    Age over 60
    Rated 5 out of 5 stars
    Yesterday
    Foundation

    I have used the pure serum foundation for several years. I love the way it looks and feels on my skin. I have one problem I have been unable to fix. When I put it on I always have little “pills” all over my face and I have to work to get them off. Is there anything I can do to omit this?

  • EJ
    Verified Reviewer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    I recommend this product
    Skin Type Normal
    Skin Tone Light Medium
    Best To Use For Sheer Coverage, Shine Finish, Natural Finish, On-The-Go
    Age 41-50
    Rated 5 out of 5 stars
    4 days ago
    Leightweight beautiful skin

    I love this foundation and that it has serum and spf. It is very watery and lightweight so I’d you are looking for full coverage, this will not do. I’m 48 and I love this for every day wear skincare. It makes my skin look smooth and hydrated.

  • Sam
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Neutral 3.5
    I do not recommend this product
    Skin Type Normal
    Skin Tone Medium
    Age over 60
    Rated 1 out of 5 stars
    6 days ago
    Disappointed

    Tested the brand in local store and purchased direct

    Disappointed in what I received Like previous review-very runny and have to use more product than normal for coverage Will use what I have but will not reorder

  • Kimberly C.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Cool 2
    I do not recommend this product
    Skin Type Normal
    Skin Tone Fair
    Age over 60
    Rated 1 out of 5 stars
    1 week ago
    Liquid foundation

    Very watery, the coverage is not good at all. Very disappointing