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ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

3.8
Rated 3.8 out of 5 stars
3.8 Stars (746 Reviews)

Regular price  $44.00

Free Standard Shipping on all Foundation.*

Serum foundation improves skin smoothness and protects with SPF 20.

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Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free


What it is:

SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

What it does:

Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.


Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.



Consumer tested:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab


ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

Fair Cool 1

Reviews & Questions

3.8
Rated 3.8 out of 5 stars
Based on 746 reviews
Total 5 star reviews: 323 Total 4 star reviews: 174 Total 3 star reviews: 119 Total 2 star reviews: 58 Total 1 star reviews: 72
67%would recommend this product
746 reviews
  • Jacquelynn
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Cool 1.5
    I do not recommend this product
    Rated 2 out of 5 stars
    4 minutes ago
    2 Stars

    The formula wasnt great and I use the shade matcher and it was way too light.

  • Veronique N.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Cool 3
    I recommend this product
    Rated 5 out of 5 stars
    1 hour ago
    Customer service and product

    Both are amazing.

    Customer service was very helpful and I love the foundation.

  • Traci N.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Cool 1.5
    Skin Type Dry
    Skin Tone Light
    Best To Use For Sheer Coverage
    Age 51-60
    Rated 3 out of 5 stars
    Yesterday
    pilling

    The foundation does have a tendency to pill if you use moisturizer underneath, so you have to wait a few minutes before putting it on after your moisturizer. I used a powder brush to knock off pills.

  • Kathleen
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Neutral 1.5
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    5 Stars

    His foundation has been a game changer for me. Love it.

  • Terry z.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Neutral 3.5
    I recommend this product
    Skin Type Normal
    Skin Tone Medium
    Best To Use For Blends Well, Medium Coverage, Natural Finish, All Day Wear, Quick Application
    Age over 60
    Rated 5 out of 5 stars
    3 days ago
    Perfect Foundation

    I have found my perfect shade and foundation formula finally. I love this!