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ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

3.9
Rated 3.9 out of 5 stars
3.9 Stars (705 Reviews)

Regular price  $44.00

Free standard shipping on all foundations!

Serum foundation improves skin smoothness and protects with SPF 20.

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Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free


What it is:

SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

What it does:

Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.


Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.



Consumer tested:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab


ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

Deep Neutral 6

Reviews & Questions

3.9
Rated 3.9 out of 5 stars
Based on 705 reviews
Total 5 star reviews: 307 Total 4 star reviews: 171 Total 3 star reviews: 115 Total 2 star reviews: 55 Total 1 star reviews: 57
68%would recommend this product
705 reviews
  • Cynthia M.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Cool 1.5
    I do not recommend this product
    Skin Type Combination
    Skin Tone Fair
    Best To Use For Sheer Coverage
    Age 41-50
    Rated 2 out of 5 stars
    Yesterday
    Not my favorite

    I’ve only used it for 3 days but it’s just not my favorite product. I’ve shaken it well before applying and prepped my skin, but it spreads unevenly, sticks to any texture and shows off pores. I was color matched to 1.5 Fair Cool but it has a slight yellow tint on me. I usually wear Opal in the tinted moisturizer and that’s a perfect match for me. This serum is light-weight with light coverage which I do like. But I’ll just stick with my tinted moisturizer from now on.

  • Dee
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    I do not recommend this product
    Skin Type Dry
    Skin Tone Fair
    Age 51-60
    Rated 1 out of 5 stars
    2 days ago
    Pasty

    This foundation does not look good on mature skin. It was chalky, powdery and looked very thick and sat in every line.. Very unnatural looking. I do not know why this is called ‘a serum.’ Their previous product was not improved by bringing out this.

  • Suzie M.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Neutral 2.5
    I do not recommend this product
    Skin Type Dry
    Skin Tone Medium
    Age 51-60
    Rated 1 out of 5 stars
    1 week ago
    not a color match

    I have used the powder foundation for over 20 years and I decided to try this. I did the color match and it did not match me at all. It makes me look paper white.

  • Lisa H.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Neutral 3
    I recommend this product
    Skin Type Dry
    Skin Tone Light Medium
    Best To Use For Blends Well, Medium Coverage, Natural Finish, Quick Application
    Age over 60
    Rated 4 out of 5 stars
    2 weeks ago
    Liquid foundation

    Very funny, but has good coverage.

  • Joan S.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Cool 2
    I do not recommend this product
    Rated 1 out of 5 stars
    3 weeks ago
    Natural Liquid Foundation

    The foundation arrived in May with an expiration date of May 2025. It pored out watery and separated onto my fingertips . Customer service sent me a replacement within a week. Unfortunately, it had the same expiration date and was the same quality as the previous foundation.