Meet Our Minerals

March 15, 2024

Like our name suggests, minerals are at the heart of our brand. Derived from the earth, minerals are natural, multi-purpose elements and compounds that help nourish and soothe skin; some even offer SPF protection. Minerals are a natural component of healthy skin, and are essential to the overall health of the body. They're the reason each bareMinerals product is effective, unique and good-for-skin. Read on to discover a world of mineral-based ingredients, featured in our bareMinerals collections.


Pigments and Pearls

For thousands of years, mineral-based pigments have been used by humans as colorants to enhance specific features. Following this same principle, minerals like iron oxides and mica are used to add color, luster, luminosity, or a metallic finish to our makeup products. Because these 'pearls' come in all shapes, sizes and colors, we can create makeup that has a wide variety of shades and coverage levels while still feeling lightweight and creamy on the skin. You can find minerals pigments and pearls in many of our products, from ORIGINAL Liquid Mineral Concealer to MINERALIST Eyeshadow Palettes and Eyeliners.



Sun protection comes in many forms, but our favorite is mineral-based sunscreen. Mineral-based sunscreens create a physical barrier to reflect UVA and UVB rays away from the skin, providing you with shield-like broad-spectrum coverage. You may be familiar with ingredients like zinc oxide and titanium dioxide these are 100% mineral-based sunscreen ingredients that are featured in many of our good-for-skin formulas. Unlike chemical sunscreen that absorbs into the skin, mineral-based sunscreens just sit on top. This means they are gentle and great for even sensitive skin. Not only will mineral-based sunscreens protect you, but they also won't harm our ocean ecosystem like some chemical sunscreen ingredients may. Find these mineral-based sunscreen ingredients in any of our products that feature SPF we are totally chemical sunscreen-free.


Skin-Loving Minerals

While we love using minerals as pigments and to add a touch of shimmer because they won't irritate skin, some minerals go even further, delivering powerful skincare benefits. Electrolyte minerals like potassium and magnesium help support skin's moisture balance and replenish, hydrate and nourish skin. Silica, on the other hand, helps blur the look of fine lines, wrinkles and enlarged pores. We pride ourselves on makeup that acts like skincare, which is why every mineral in our formulas is carefully chosen for its skin-improving benefits.

Love learning about the ingredients in your favorite products? Explore our full Ingredient Gallery.