bareMinerals' volumizing mascaras strengthen and lengthen eyelashes for a bold look.
Our mascaras are made with clean ingredients so they’re perfect for sensitive eyes.

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Rated 4.3 out of 5 stars
4.3 Stars (251 Reviews)

MAXIMIST® Phyto-Fiber Volumizing Mascara

Infused with fortifying ingredients for visibly thicker lashes over time.

Regular price  $22.00

Rated 4.3 out of 5 stars
4.3 Stars (251 Reviews)

Mini MAXIMIST® Phyto-Fiber Volumizing Mascara

For instant maxed out lash volume.

Regular price  $13.00

Rated 4.6 out of 5 stars
4.6 Stars (859 Reviews)

STRENGTH & LENGTH® Serum-Infused Mascara

Lengthens, lifts and defines, for visibly longer, healthier lashes over time.

Regular price  $22.00

Rated 4.6 out of 5 stars
4.6 Stars (859 Reviews)

Mini Strength & Length® Serum-Infused Mascara

Lash serum lengthens, lifts and defines, for visibly longer lashes over time.

Regular price  $13.00

Rated 4.7 out of 5 stars
4.7 Stars (321 Reviews)

LASHTOPIA® Mega Volume Mineral-Based Mascara

Dramatically volumizes lashes for fluttery fanned-out fullness.

Regular price  $20.00

What to know about mascara

The Only Mascara You’ll Ever Need

Ready for visibly thicker lashes? Our cruelty-free mascara is infused with fortifying ingredients that help create thicker lashes over time. In fact, our customers have verified that they see up to 250% thicker lashes in just eight weeks! Sounds like you need a swipe of this mascara–stat!  

Go Bold with Volumizing Mascara

There’s nothing like a smokey eye and big, bold lashes–and luckily, we have just what you need to achieve the ultimate glam look. For 10x the lash volume and intense black pigment, you have to try our Volumizing Mineral-Based mascara. This volumizing mascara creates a dramatic fanned-out effect, all with nourishing ingredients that condition your lashes over time.

Why Using A Vegan Mascara Matters

Whether you’re applying mascara, eyeliner, or eyeshadow, you want clean formulas because of how close you are to your eyes. In fact, we believe all skincare and cosmetic products should be clean (no matter where they’re applied!) which is why we have over 2,500 restricted ingredients. Soyou’re left with a safe, non-toxic, vegan mascara (or blush or foundation or eyeshadow) that you can feel good about putting on your face.

Mascara FAQs

What is mascara made of?

bareMinerals mascaras, such as our popula rLashtopia Mega Volume Mineral-Based Mascara, are crafted with a blend of nourishing ingredients. The formulations often include a mix of waxes, pigments, and minerals to enhance lash volume and definition while being gentle on the eyes.

How to apply mascara?

Apply bareMinerals Lashtopia Mega Volume Mineral-Based Mascara by starting at the base of your lashes and wiggling the wand upward. Layer for added volume and length, and comb through any clumps for a defined, dramatic look.

How long does mascara last?

For optimal performance and hygiene, it's recommended to replace your mascara every 3-6 months. This helps ensure the formula stays fresh and the mascara wand remains free from bacteria.

How to remove waterproof mascara?

Use a gentle eye makeup remover or micellar water to effectively remove bareMinerals Strength & Length Serum-Infused Waterproof Mascara. Hold a soaked cotton pad on your closed eyes for a few seconds before gently wiping away the mascara.

Can you wear mascara with a lash lift or eyelash extensions:

Yes, you can use bareMinerals mascara with a lash lift or eyelash extensions. Our Lashtopia Mega Volume Mineral-Based Mascara is suitable for enhancing lashes without compromising the effects of these treatments.

Is mascara bad for your eyelashes?

bareMinerals mascaras are formulated with care, considering the health of your lashes. Our Lashtopia Mega Volume Mineral-Based Mascara, for example, is designed to provide volume and definition without compromising the health of your eyelashes.

Does mascara expire?

Yes, mascara does expire. To ensure the best performance and hygiene, replace your bareMinerals mascara, like theLashtopia Mega Volume Mineral-Based Mascara, every 3-6 months, even if it appears to be unused.

How to keep mascara from smudging?

To prevent smudging, ensure your eye area is dry and free from excess oils before applying mascara. Opt for a long-wearing formula like the bareMinerals Strength & Length Serum-Infused Waterproof Mascara. Avoid rubbing your eyes, especially if you have applied eye cream.

How often should you replace mascara?

Replace your bareMinerals mascara every 3-6 months to maintain product freshness and hygiene. Regular replacement helps prevent the risk of bacterial contamination and ensures optimal performance.