Everything You Need to Know About ORIGINAL Pure Serum Foundation

November 28, 2023

The ongoing obsession with natural-looking flawless skin that still looks like skin, has led us towards complexion products that deliver skincare benefits, so skin looks and feels healthy, nourished, and supported, plus expert coverage that delivers just the right amount of pigment to even out skin tone, conceal imperfections, and boost luminosity. If this sounds like your own makeup goals, then we can’t wait for you to try ORIGINAL Pure Serum Radiant Natural Liquid Foundation.

A serum foundation is the ultimate skincare, makeup hybrid. ORIGINAL Pure Serum Radiant Natural Liquid Foundation delivers the kind of benefits you would expect from an efficacious skincare serum, such as Hyaluronic Acid and Glycerin, and nourishers such as White Water Lily, and the natural-looking finish you have come to expect from our foundations.

When asked, you put forward some great questions about this innovative new foundation serum and we challenged our experts to answer them for you here


ORIGINAL Pure Serum Foundation: Your questions, answered.

What are the benefits of ORIGINAL Pure Serum Foundation?

This serum foundation offers the best of two worlds: skincare and makeup. It improves firmness and protects skin against the harmful impact of UV with a mineral SPF of 20 from Non-Nano Titanium Dioxide. It’s silicone-free, fragrance-free, oil-free, and formulated without chemical sunscreens. The formula is infused with 93% skincare ingredients, including plumping Hyaluronic Acid, hydrating Glycerin, and nourishing White Water Lily, plus it’s non-comedogenic, meaning it won’t clog pores or contribute to breakouts.

We’re so confident in the skincare benefits that we put ORIGINAL Pure Serum Radiant Natural Liquid Foundation to the test. In clinical testing we have shown that it improves skin smoothness in just seven days* and improves skin tone and minimizes pores over time. Its fantastic skincare properties make it a great foundation for all skin types and a brilliant foundation for mature skin.

* Based on testing by an independent lab

How do I apply ORIGINAL Pure Serum Foundation?

You’ll be surprised just how easy it is to achieve a beautiful and naturally radiant finish with this foundation. Shake the bottle well to mix the serum thoroughly with the foundation before dispensing a small amount onto the back of your hand. Just half, to one full drop will do as a little goes a long way. Then use the warmth of your fingertips to apply to skin. Press into the areas you want to even out or apply a light layer over your entire face and down onto your neck.

For areas that need extra concealment, pat over a light layer of ORIGINAL Liquid Mineral Concealer. And to make the results last all day, set everything in place with either MINERAL VEIL Setting Powder Broad Spectrum SPF 25 or ORIGINAL Mineral Veil Press Setting Powder, depending on your preference.

How do I know what shade I am?

ORIGINAL Pure Serum Radiant Natural Liquid Foundation is available in 20 shades across all undertones, so there is a sure to be a shade that beautifully complements your natural coloring. If it’s difficult to place your skin tone on the shade menu on our website, you can select ‘Find My Shade.’ This easy-to-use tool will help you quickly narrow down your options. Try Matched to find your perfect shade. Alternatively, swing by a bareMinerals counter to speak to one of our consultants. They will be more than happy to help you find your perfect match.

Is ORIGINAL Pure Serum Foundation suitable for sensitive skin?

Absolutely. With 93% of the formula made up of skincare ingredients, this foundation is comforting, nourishing, and protecting for all skin types, including sensitive.

Is a serum foundation the same as a tinted moisturizer?

This serum foundation is as light as a tinted moisturizer, but it leans even more towards skincare with serum-worthy ingredients that help calm, nourish, and hydrate skin.

I have dry, mature skin. Will this formula suit me?

Your skin is going to love the skincare benefits of ORIGINAL Pure Serum Foundation. More mature skin is by nature drier, and so needs extra moisture and nourishment to look as radiance and beautifully natural-looking as possible. This foundation has truly outstanding skincare benefits and the complexion coverage is luminous and quickly perfecting.